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Bill Hancock has achieved a unique trifecta in college athletics: he was the first director of the NCAA Final Four, first director of the Bowl Championship Series (BCS) and the first director of the College Football Playoff. His five-decade career began in 1971 when he became assistant sports information director at the University of Oklahoma. He spent 16 years with the NCAA Division I Mens Basketball Championship, 13 years as its director. In 2005, he was appointed administrator of the BCS. He became executive director in 2009 and was named to the same role for the playoff when it was created in 2012. Hancock has served on the United States Olympic Committee staff at 11 Olympic Games and two Pan American Games. He has been inducted into the halls of fame of the College Sports Information Directors and the All College Basketball Classic.